Declining Collections and Revised Expectations
Trade analysts have now revised their combined box-office projections for both films. Originally expected to rake in ₹1,000-1,100 crore, these estimates have now been reduced to ₹500-600 crore, following a steady decline in collections over the week.
Film distributor and trade analyst Shaaminder Malik explained that while big-budget films usually experience a slight dip (15-20%) on the Monday after opening, both Singham Again and Bhool Bhulaiyaa 3 have faced consistent declines since Sunday. “Expectations for these two films are limited now,” he said.
Mixed Word-of-Mouth Hurts Box Office Momentum
According to Girish Wankhede, another film trade analyst, the main reason behind the drop is the mixed word-of-mouth. “Generally, if a big film gets positive feedback, its collections improve over the week. But since the feedback for both these films has been mixed, the collections started to fall right after Sunday,” Wankhede said.
Both films, despite their star power and big budgets, have failed to create lasting buzz. The content, according to some critics, hasn’t resonated with audiences. “There’s no repeat value in these films. Even the music, which is crucial for Bollywood films, lacks depth,” Wankhede added. The general sentiment is that neither Singham Again nor Bhool Bhulaiyaa 3 has really found its footing with the audience, which is reflected in the drop in ticket sales.
The Second Week Will Be the True Test
For both films, the second week will be crucial. Exhibitors and trade experts believe that the true success of these films will be determined by their performance in the coming days. Devang Sampat, managing director at Cinepolis India, noted, “Both films are doing well now, and they’ve surpassed the box office numbers of their previous franchise films. But the second week will be the real test.”
Despite the drop in collections, Singham Again and Bhool Bhulaiyaa 3 have still managed to pull in impressive totals. As of now, Singham Again has earned ₹164.2 crore, while Bhool Bhulaiyaa 3 has made ₹148.7 crore.